On the morning of June 27, 2025, Sameh El-Shahat, President of China-i Ltd., was invited to deliver a lecture at CELAP on the theme of “Enhancing International Media Communication Capabilities and Strengthening Crisis Management Skills.” The lecture was attended by participants of the “Program on National Spokespersons Training” and “Program on Carrying Forward the Great Spirit of Party Founding and Enhancing Political Capacity.”

In his lecture, Mr. El-Shahat focused on key elements of international communication and practical strategies for crisis management. He emphasized the importance of  telling China's stories well and making the voice of China heard amid the complexities of the global public opinion landscape. He analyzed how value systems shape the selection, framing, and reception of communication content, and illustrated these insights with vivid case studies. Through compelling examples, he offered strategies for engaging with international media and managing crises with confidence and clarity. During the interactive session, participants, based on their professional experience, raised practical questions on international communication and crisis management. In-depth discussions followed, with a focus on how to select effective communication channels, respond to foreign media inquiries, and manage value conflicts in cross-cultural contexts. 

Participants remarked that the lecture was highly relevant and thought-provoking, in the sense that it significantly broadened their international perspective and deepened their understanding of crisis prevention and resolution.